As well as produce the actual documentary, we had to produce a radio advert. To do this we started to look at different types of adverts and come up with a simple code and conventions that they all face.
We came to the conclusion that all radio adverts:
Had extracts from the actual documentary
Voice over from the documentary – often clips of the voice over in the documentary but others that added still to be done using the same voice. Often the voice over would be questions causing an enigma code so that the listeners would have to watch the documentary to find out the answer.
The time of the documentary
The channel that is it going to be on
Radio adverts of often kept short and quick so the audience isn’t bored it last no longer the 50 seconds
There is often music in the background that will either feature on the documentary or have a relevant to the subject.
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